Saturday, April 14, 2012
Being a Consumer
I have only worked in retail so I know all the tactics for bringing customers in and persuading them to buy something. The way that my managers have always taught me was to build a relationship with the customer so that they will come back and buy something all the time. Most of the time when I shop I don't fall for the deals that are not really good deals and the posters and signs that say the deals. I tend to ignore them and just find whatever looks nice and if it's in my price range I'll get it whether it's on sale or not. But I have found that I can fall for the worker's trap when they approach me with a deal that will last only for a while and when they actually show me what they think I would wear. For example, "Hello, just to let you know our buy one get one free promo is for only today. Let me show you some great tops I think you would like." This is an effective tactic to say the promotions in a comfortable manner and being like a personal shopper to them. A bad tactic would be to constantly hover over the consumer. I have done this before and the resuts were that the consumer walked away from the store instead of staying and buying something. You don't want to scare the consumer away.
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2 comments:
I hate the limited time offers, because they always get me! Yeah I know the feeling, I’ve worked in retail too, so I feel like I know all the tricks, but it’s usually when I start shopping for higher priced items, like a car, where I don’t really know what the actual market is like and I feel under a lot of pressure to get a good deal. I think that a lot of the “business savvy” in retail is mainly based in the consumer’s lack of information about the true value of a product. It’s one of the tough situations where to a certain extent the best thing to do is create a relationship with someone in the business you know and trust they give you good advice. Of course there is usually only one way to find out if they really are…
I definitely know how it feels to be pulled into those limited time offers especially because it is kind of rare for me to go shopping very often and I always think that if I miss the offer that is being advertised I won’t be able to take advantage of the offer again because I won’t be lucky enough to happen to come during the big sale again. These offers especially pull me in at Kohl’s because there are not only the early birds and night owl sales but there are the extra 15% to 30% off your entire purchase sales. These seem to always pull me in when I get the rare 30% off.
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